What We Do
Rod Falcon
Program Director
Rod brings his extensive experience directing research and teams at IFTF to his current role co-leading IFTF's IFTF Vantage Partnership. With a deep background in public health policy, he has served in several different capacities at IFTF since 1995, including leading the Food Futures and Health Futures programs and leading research for the Tech Futures program. In the course of his work, Rod speaks to executive audiences and helps them find innovative strategies for participating in the global economy. His research focus areas have included personal health technologies, communication and messaging practices in the workplace and home, social networks and abundant connectivity, and health-aware environments.
Born in Oakland, California, in a time and place of great social change, Rod attended nearby UC Berkeley to better understand what was happening. There he earned a BA in American history and a master’s of public policy. After working one summer enforcing the Voting Rights Act for the Justice Department, Rod realized that public policy was not as future oriented as it might be and was inspired to do something about it. He came to IFTF to forecast the future of the California health care safety net and ended up staying on.
Making the Future
“We face many challenges in the decades ahead of us. We need to have the audacity to be optimistic about the future. Our work shows people a broad range of possibilities and gives them inspiring stories that can motivate action. It helps people see how they can connect with others around shared values to tinker and experiment with making the future they want.”