The Posts in an Interactive World
The Posts in an Interactive World [SR-714]
DIGITAL REVOLUTION OFFERS CHALLENGES, OPPORTUNITIES
The digital revolution is changing the way businesses communicate with consumers. Equally important, it’s also changing the way consumers are using information to exert more control over the supply chain. To attract these new customers and retain current ones, businesses are trying to reach newly empowered consumers by using targeted messages, interactive exchanges, and permission-based models for gathering personal information. These fundamental changes have major implications for postal systems, particularly those in the North Atlantic.