Networks-in-Use: Young People + Abundant Connectivity
Networks-in-Use: Young People in the World of Abundant Connectivity [SR-738]
Young people are growing up in the new world of abundant connectivity. This world exposes them to relationships and spheres of influence beyond traditional boundaries of physical community and home. The connectivity innovates the way they live their lives, how they acquire and filter information, how they shop, play, and work. This year the Institute for the Future’s Global Innovations Forum (GIF) conducted in-depth research to understand how abundant connectivity is shaping the way young people in different geographic regions—Silicon Valley, Nordic Europe, United Kingdom, and Japan—form and use their social networks. The goal of the research is to discover new ways people create and use such networks in the context of their daily lives and activities.
This research will serve as the basis for developing new consumer segmentation methodologies using a social networks approach. It will also provide insights for developing the next generation of products and services that fit into the new world of abundant connectivity.
What follows is a graphic summary of the GIF June 2001 Workshop, Networks-in-Use: Young People in the World of Abundant Connectivity, held at Procter & Gamble’s Beckett Ridge Institute in West Chester, Ohio.