A New Literacy of Cooperation in Business
Towards a New Literacy of Cooperation in Business
Traditional business strategy is organized around competition: win–lose models fueled by SWOT analyses, market share frameworks, hard measurement, and protection of quantifiable private assets.
In mature industries, cooperation is confined to supporting industry associations, which focus on issues of common concerns such as tax rules, and professional bodies, which set common technical standards.
Publication Date
June 2004