2005 Map of
the Decade
Focal Points of Change
This 2005 Map of the Decade is a matrix of the bright and the dark, a look at six big trends and how they play out for people, places, markets, human practices, and the human toolkit. As always, we're interested in the intersections—the focal points of change.
A map, of course, is not the place. It's an abstraction. And this year, we wanted to be a little less abstract, a little more concrete. So we've added some "artifacts from the future." Think of them as trading cards from the end of the decade, something you might find in someone's hand as we turn that corner to look ahead. Pass them on to your colleagues to start them thinking. Or use them to start a group conversation. And as always, feel free to contact us if we can contribute to these conversations.