The Future of Nutrition
Consumers Engage with Science
The genomics revolution will forever transform the foods of the future and the ways they are produced and purchased. Specifically, advances in the emerging field of nutrigenomics promise a new understanding of the connections between food and human health at the molecular level. This new knowledge will give a growing number of sophisticated consumers the desire and know-how to mitigate or even prevent the onset of diseases to which they may be predisposed. In response, companies in the food industry will use this knowledge to produce and sell a whole new range of value-added products to an increasing share of consumers.
By 2010, we will come to know more about how particular foods interact with our genetic predispositions to such diseases as cancer, heart disease, and obesity—three of the major causes of death in the United States. Companies in the food industry will be able to leverage this knowledge by offering new foods—foods that will enable sophisticated consumers to increase their longevity and live healthier lives simply by changing and monitoring their diets.