From Nutrigenomic Science to Personalized Nutrition
The Market in 2010
This report of the New Consumer, New Genetics Program, From Nutrigenomic Science to Personalized Nutrition: The Market in 2010, explores the likely impacts of the emerging science of nutrigenomics on the consumption habits of Americans in the next decade. The goal is to identify the forces that will determine the influence of nutrigenomic science on the market for personalized nutrition products and services in 2010.
Advances in nutrigenomics promise a new understanding of the connections between nutrients and long-term health. But the impact in the marketplace depends on whether consumers learn about the connections between specific nutrients and their own genetic makeup and change their habits in light of this information.
With this in mind, we had three goals for our research this last year: to determine how the complex scientific information discovered by nutrigenomics research will be disseminated to the public; to identify the drivers and barriers to the dissemination of that information; and to forecast the likely penetration rate of this information into the daily life of consumers in the next decade.