What We Do
Marymoore Patterson
Research Affiliate
Marymoore Patterson is an innovation strategist, design researcher, ethnographer, and storyteller, with 25+ years of experience in high tech. She's a big fan of exploring the human side of emerging technology and solving problems that matter. Marymoore has directed open innovation, foresight, design research, and communication strategies for global projects in digital health, education, cleantech, smart home, future retail, connected car, and semiconductor. Two recent endeavors include uncovering needs and mental models of pregnant women for a digital health company, and co-founding an edtech startup for international university students.
Marymoore teaches applied innovation and storytelling at UC Berkeley-Haas, as well as in engineering and multidisciplinary courses. She holds a BA in Chinese Language and Literature from Pomona College, an MA in the Translation of Chinese and Japanese from the Monterey Institute of International Studies, and dual MBAs from Berkeley-Haas and Columbia. This spring she’s starting an MS in Human Factors and Information Design at Bentley University.
Marymoore also dabbles in creative writing and has spent much of her life in China and Japan. In her spare moments, she hangs with her husband and 3 daughters and rocks out with her band the Party Ants. Pursuing many hobbies is a key philosophy for her in problem framing and reframing, to free the mind, inspire metaphors, and create empathy for different perspectives. She’s very excited to bring her heart and mind to the wonderful research work at IFTF.