Future Now
The IFTF Blog
Release of the Global Health Economy Map!
SR-1003 The Global Health Economy Map of the Decade 2006
This Map is designed to be your guide to navigating the blurring and expanding boundaries of risk, opportunity, and innovation associated with the global health economy. It describes six big trends and how they play out against seven key domains—beauty, food, biopharma, health care, medical technologies, consumer electronics, and information.
Click the thumbnail image to access the full-scale map.
Download the companion article, "How to Use This Map."
Contact Health Horizons to request a hard copy.
Health benefits will increasingly define consumer value; we see this trend playing out in what we call the “emerging health economy.” What’s more, the health economy is increasing in global reach. We can look to several key drivers to explain the global health economy. With more responsibility for the cost of their care, people are turning to the broader marketplace for solutions rather than just the traditional health care delivery system. This driver is accompanied by an expansion of what it means to be healthy, what is considered therapeutic, and what an appropriate site for treatment or intervention is. As we move toward a world of more healthy lifestyles and holistic approaches, in the way we parent, what we eat, how we work, and even how we keep our homes, much of the daily life will be viewed through a health lens.
This health lens is what defines the global health economy and is what will fuel innovation and growth in markets for a wide range of products and services not traditionally associated with health or health care, including beauty, food, consumer electronics, retail, travel, and financial services. While most pronounced in the United States, the health economy will spread globally as new products, services and technologies focus on a broad definition of health.
We hope the GHE Map will be useful as a tool to help you decide where and where not to play in the global health economy. If you have any questions or would like to think about ways to use this map in your company or organization, do not hesitate to contact us.
On behalf of the HH Team,
Rod Falcon & Jody Ranck, Co-Directors