Future Now
The IFTF Blog
"Predictably Irrational: The Hidden Forces That Shape Our Decisions" -- Dan Ariely
Another book discussed by Mike Barrett at the Health Care Unbound conference about behavioral economics.
"Irrational behavior is a part of human nature, but as MIT professor
Ariely has discovered in 20 years of researching behavioral economics,
people tend to behave irrationally in a predictable fashion. Drawing on
psychology and economics, behavioral economics can show us why cautious
people make poor decisions about sex when aroused, why patients get
greater relief from a more expensive drug over its cheaper counterpart
and why honest people may steal office supplies or communal food, but
not money."