Institute For The Future

Please join me in supporting a Future for Good

Reciprocity is a basic human instinct. Advantage is a requirement for success in any endeavor. Bringing these two together to create a Reciprocity Advantage is a powerful way to think about innovation and growth in the future. Over the past year, I've not only written a book on this process—I've also enjoyed the very real reciprocity advantage that IFTF provides for people with world-changing ideas to collaborate in an open network of social and technological innovators. For example, I'm proud to have been able to collaborate on the Reciprocity Advantage with my old friend Karl Ronn. Karl is the former head of disruptive innovation at Procter and Gamble, an inventor of many products, and a long-time member and supporter of the IFTF network. I could not have done this book alone and Karl could not have done it without me. That's reciprocity.

I'm also extremely impressed with the dozen fellows who have launched our Future for Good fellowship program over the past two years—a program that's actively using reciprocity to multiply the impact of IFTF's foresight network around the world. These are people like Sam Gregory, a leader of the human rights organization, Witness, who used his fellowship to map the future of "Co-presence for Good." And then there's Drew Sullivan, co-founder of the Organized Crime and Corruption Reporting Project, who is mapping the future of crime beyond law enforcement—looking for alternatives that don't require the continued escalation of our police forces and prison systems. And on a much lighter note, Wellington Nogueira is the medical clown who founded Doctors of Joy and is now working to bring joy to workplaces in Brazil as part of his fellowship program.

As you reflect on your year and look to 2015, I hope you will consider making a personal donation to IFTF's Future for Good program, so that we can continue to work on urgent futures for the next generation.

In the spirit of reciprocity and to thank you for your donation of $100 or more, IFTF will send you a signed copy of the Reciprocity Advantage to build your own reciprocity skills. Since the book came out in September, I've personally shared it with hundreds of people in 12 different cities around the world. I think I can say that the time is right for using reciprocity in new ways for great impacts, to make a better future.

Let's build a future for good together, starting right now.

Many thanks,

Bob Johansen
Distinguished Fellow
Institute for the Future

P.S. We cannot do this work without your philanthropic support—please make a charitable donation to Institute for the Future today! Thank you.