Institute For The Future

Mobile weight loss pilot in Japan

Yesterday, Rod Falcon and I met with Dr. Atsushi Ito from the KDDI R&D Laboratories (KDDI is the #2 mobile carrier in Japan).  He told us about a pilot that his lab ran designed to support weight loss among company employees.  This is an important application since the Japanese government is requiring companies to work with overweight employees to lose weight (or be fined).  The second version of the pilot will be launched later this year with a larger group of employees.