Future Now
The IFTF Blog
Life as a Persuasive Role Playing Game
Here's a video of an energetic and provocative talk by Jesse Schell, Carnegie Mellon Professor, and former Disney Imagineer, on how we will be persuaded by ubiquitous interactive games.
"What do these have in common? A variety of psychological tricks," explains Schell, who then goes on to examine how these various gaming successes take advantage of humans instincts, and how we hunger "to get to anything real." He goes on to examine how gaming has extended to grading a class, driving a car, shopping and socializing, ending at a future where everything is a kind of game."
g4tv.com/thefeed/blog/post/702668/DICE-2010-Video-Design-Outside-The-Box.html