Institute For The Future

Highlights from future of video conference

We recently hosted our Future of Video conference at the IFTF office. It was a great conference with great content, great ideas, great experts and awesome presentations. My wonderful colleague, Mike Liehbold, kicked off the conference by mapping technologies that will define the future of video.

Here are some of the interesting ideas that were shared by some of the expert panelists at the conference:

In the morning we had a panel with Howard Rheingold, Research Fellow, IFTF and Mimi Ito from UC, Irvine where they talked about user generated videos. Howard, who is an expert on the use of video for communication and teaching, talked about vernacular or informal video that is being created by non-experts. He pointed out that YouTube is providing new ways of doing things with video. There are probably new cultures that are developing on YouTube. Young people are going to YouTube to learn about new things like “how to videos” rather than Wikipedia.

Howard was quick to point out that video is more time consuming. In text you don’t get authentic presence of the person, but video does that making it more performative.

Mimi Ito, Research Scientist, UC, Irvine, correctly pointed out that most of the media today is made by amateurs. Amateur videos are entering everyday production and circulating in the same streams as professional work.

Ito who has studied Japanese youth said that camera phone was fostering new kinds of visual awareness among young people in Japan. Young people are paying attention to their environment because they carry cameras with them, and are always looking to capture everyday experiences with their peers. Ito also believes that to understand the future of video you need to understand the social context in which video is being created.

While discussing the new kinds of grammars and genres that are evolving, Robin Sloan, VP, Current TV, said that when Current TV asked viewers to make videos, most people were imitating journalist. It was a little bit of a disappointment. 90% were people acting as if they were on TV. Sloan believes that innovation is not flowing from people in their 20s. They are very risk averse. Instead you want to look at either side of bracket. Teenagers or older people.

Online performance artist Ze Frank pointed out that creativity and efficacy are not conjoint twins. What matters is how effective you are in conveying the message. Citing his own example, Ze said that advertisers gave him money because they liked being associated with this new powerful genre which makes people do stuff.

My colleague, Jess Hemerly, moderated a panel on authorship, appropriation and control with Alexander Cohen of UC, Berkeley and Paul Spinard, Author, the VJ Book. Jess made a wonderful video presentation, which can be found on this blog.

Hannah Eaves from Link TV and from Caricia Catalina UC, Berkeley, talked about the role of video in bringing about social change. Citing the Nirodh project in India where video was used to spread awareness on condoms, Catalina said that use of video has been highly effective in advocacy and intervention in public health. Hannah said that the strength of video is that it can cross language and literacy barriers and is effective in making people take action.