Future Now
The IFTF Blog
Got Game at Health Horizons
It's a hectic time for us in the Health Horizons Program. Our 2009 Spring Conference on Health and Health Care is less than two weeks away. A couple of days before the conference starts, we will be participating in the sneak preview of a street game that IFTF's director of game research and development, Jane McGonigal, has created as part an American Heart Association collaboration with Health Horizons.
CryptoZoo is about inventing the future of physical activity, about
making play and gaming a bigger part of how we take care of ourselves. It is a proof-of-concept game, a way for us to show what
physical activity could (and we think, should) be like in the future:
more fun, more social, and better integrated with our everyday lives.
If you live in the Bay Area, you may want to join us on June 5th or June 7th as we hunt for cryptids, strange and fast-moving creatures. Rod Falcon (our Program Director), Jane, and I will be in New York City the following weekend for the world premiere of the game at the Come Out and Play Festival (COPF). If you are in the neighborhood, please join us there as well.
In between our conference and COPF, Rod and I are squeezing in a trip to the Games for Health Conference, whih will explore the role of videogames in health.
We see a lot of connections between the future of health and the power of games to engage people. Stay tuned for more.