Future Now
The IFTF Blog
GEMI Digital Story: Dilemma Management Around Sustainability
Linking business strategy and environmental sustainability is a dilemma companies face across the board. Just today, the Wall Street Journal profiles some companies who are beginning to consider measuring their "water footprint" as in input to strategy in "Yet Another 'Footprint' to Worry About: Water."
As part of IFTF's work with GEMI (Global Environmental Management Initiative), we created a story to bring this dilemma to life:
GEMI Digital Story: Dilemma Management from Institute for the Future on Vimeo
The IFTF team who worked on this story was led by Research & Design Manager Jason Tester, & included Media Designer Jody Radzik, Assistant Producer Lisa Mumbach, and myself. We started with the forecast IFTF did for GEMI, which is a Map of Future Forces Affecting Sustainability, thinking 10 years ahead. GEMI is an organization of leading companies dedicated to fostering global environmental, health and safety excellence. Working on this digital story was a great collaborative experience & we hope organizations will find it useful and provocative as they shape their own strategic planning processes with sustainability in mind.