Institute For The Future

Future of Human-Content Interaction

We are moving from a world in which content is created only by institutions to one where bots, systems, and platforms tweet, tell stories, and write music. This is one of five trends I explored in my session on The Great Content Shift presented at the National Association of Broadcasters annual conference last week. In the second part of the session, I interacted directly with the audience through the use of attendee feedback and live social media as I was interviewed by Andy Jordan, a leading technology and business reporter for The Wall Street Journal.