Future Now
The IFTF Blog
First Entry for Global Ethnographic Network
Hello everyone! This is Rod Falcon, Research Director, at IFTF. This year I am working on building a global perspective on our user and technology adoption research within the Tech Horizons Program. To that end, I am leading a research program we are calling the Global Ethnographic Network (GEN)--an ethnographic research network with global reach that includes a wide range of collaborators and thinkers (both independent and academically-based) and household panels in Brazil, Russia, India, and China.
Our goal is build long-term relationships with local households and families and through a series of interactions overtime become immersed in the everyday lives of people as workers, consumers, and citizens to explore a broad range of topics such as connectivity, meaning of the home, mobility, health, and civic engagement.
We have already completed the groundwork for the research network in India and China and will be completing the first year of research there over the next few months. Work in Russia and Brazil will begin toward end of 2005.
Soon you