Institute For The Future

File Under Ethnic Diversity

I noticed this out of the corner of my eye yesterday - www.losmets.com - the URL for the Spanish language version of the New York Mets baseball team's website. I don't know why I find this so interesting, but it may be the inspiration for the most simple, direct piece of advice I'll ever give our clients - go out now, and register additional domains for every brand on your website with the proper Spanish article preceding it (el,la,los,las).