Future Now
The IFTF Blog
CCRRC Releases IFTF Research on the Future of Health and Wellness in Food Retailing
In May 2008, the Coca-Cola Retailing Research Council (CCRRC) publicly released the results of a year-long research endeavor by the Institute for the Future's Health Horizons Program, studying the Future of Health and Wellness in Food Retailing. The CCRRC asked two key questions to kick off the research effort:
• “What might the connections between food, health, and food retailing look like over the next 10 years?”
• “How can food retailers respond to those future directions today?”
This project helps food retailers connect the dots between food and health, design strategic processes that help retail stores respond to this future, and offer their customers a more holistic approach to food retail. The public release can be viewed on the CCRRC website (www.ccrrc.org). The three main deliverables can also be downloaded from IFTF’s website here.