Institute For The Future

Biopharma:Biocitizen/Eco-Health Literacy/User Generated Media/New Cartography of Health

What? Who says the corporationis always right? Your augmented-reality glasses know where you are and what you’reseeing, and they display information relevant to your interests. Some infocomes from traditional sources, but much more comes from everyone else, likethis warning about the true ecological impact of cheap imported veggies. Anygroup can have an influential voice, on and off the computer screen, andfinding like-minded people is easier than ever.

So What? User practices evolvewith the technology infrastructure, and biocitizens everywhere unite. The true identitiesand practices of companies, brands, and products in the global health economyare revealed—ushering in a new era of transparency generated from the bottomup.<o:p></o:p>