Future Now
The IFTF Blog
Avatar-based Marketing
The June 2006 Harvard Business Review brings us an article on Avatar-based Marketing.
Whom do your marketing efforts target? The flesh-and-blood Second Life members who gave their credit card numbers to register for the game—or their Second Life avatars residing in the virtual world? Sure, the real-world human controls the real-world wallet. The avatar, though, arguably represents a distinctl