Future Now
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Amber Case Joins IFTF as a Research Fellow
IFTF is thrilled to announce the research fellowship of internationally recognized design advocate and speaker, Amber Case—author of Calm Technology and Designing With Sound.
Amber will be joining the IFTF research team in 2019 to look at the implications of how we are currently automating our world, and the ethical considerations around technological applications that are already impacting every aspect of our lives. Her work will look at three topic major areas including Power (What is it?, How is it created?, How is it used?), User Experiences & Mixed Reality (as Augmented reality continues to be an intriguing but challenging technology burdened by many user experience barriers), and Calm Design Patterns (How can we build ethical, universal and sustainable technologies that amplify humanness, instead of take it away?).
- "I've long been an admirer of IFTF and its executive director, Marina Gorbis, so it’s a great honor to join this team. For me, this is also an opportunity to extend the independent research I’ve been doing over the last two years at the Berkman Klein Center of Harvard and the MIT Center for Civic Media (and I’m incredibly grateful to both institutions for helping me broaden my outlook on the future)."
Amber brings a breadth of experience well-honed passion for thinking about the long-term future to IFTF. You can follow her research work on Twitter @caseorganic and look for updates and contributions here on our Future Now Blog.
FACING THE FUTURE TODAY with IFTF 
Every organization needs to build the capacity to anticipate the future. IFTF’s Future 50 partnership offers both a broad scan and a deep dive into the volatile strategic landscape of today’s organizations.
Each year, the Future 50 selects an urgent future to explore in depth—one that crosses the boundaries of markets and sectors, of for-profit and not-for-profit organizations. For 2019, that urgent future is POWER.