Institute For The Future

A year of television = 2000 Wikipedias

My colleague Jason Tester pointed out (ultimately via Boing Boing) a post by Clay Shirky that helps answer a question that often comes up about collaborative media. As Jason put it, "Often when I give talks illustrated with examples like Wikipedia, delicious, Flickr, etc, to largely non-tech audiences (HR for example) someone will ask 'Where do people find the time?' or the less thoughtful 'Is this just about nerds in basements?'"

Clay points out two things. First, that a lot of time that goes into writing blogs, adding content to wikis, mashing things up on Google Earth, etc., is taken from other activities like television-watching. He notes that Americans watch something like 200 billion hours of television a year.

That's an amazing amount of time, and when you can take little bits of your time and spend them on projects that other people can also spend little bits of time on, it adds up pretty quickly. Wikipedia, for example,

 

represents something like the cumulation of 100 million hours of human thought. I worked this out with Martin Wattenberg at IBM; it's a back-of-the-envelope calculation, but it's the right order of magnitude, about 100 million hours of thought.

And television watching? Two hundred billion hours, in the U.S. alone, every year. Put another way, now that we have a unit, that's 2,000 Wikipedia projects a year spent watching television. Or put still another way, in the U.S., we spend 100 million hours every weekend, just watching the ads. This is a pretty big surplus. People asking, "Where do they find the time?" when they're looking at things like Wikipedia don't understand how tiny that entire project is, as a carve-out of this asset that's finally being dragged into what Tim calls an architecture of participation.

 

Shirky has coined the term "cognitive surplus" to describe the free time "that automation gave us... to think and cogitate, and that sitcoms and other light entertainment" consumed.