Future Now
The IFTF Blog
A shameless plug
When I was researching my last post about Target Corporation's adoption of a health financial incentive program for its employees, I learned that the company is planning to do a lot more to increase the health and wellness of its workers and their families. The press release made brief mention that MDHealthEvolution would also be a part of this broader initiative.
In August, Target announced:
the launch of the Target Live Well Challenge to support the company’s increased focus on health and wellness. Target’s vision is to make it easier for team members and their families to stay and get healthy. This Challenge is based on participation in a unique program called MD Health Evolution, an online comprehensive program designed to help employees (called team members) make gradual and sustainable lifestyle changes that can lead to significant improvements in their health and well-being.
This easy-to-use educational tool is free for team members in Minnesota plus one friend and is designed to assist them in assessing their current health, learning how to improve their fitness and nutritional habits, and tracking their progress. The 12-week MD Health Evolution program is designed to help team members better understand how their brains function to assist them in changing behavior that can lead to better health.
I am very impressed with Target's efforts around health and wellness. As a founding member of the Alliance to Make US Healthiest, it is supporting the creation of a national movement that promotes individual health and well-being, building healthier communities and a healthier country.
However, this post is a not really about Target. Rather, it is a shameless plug for MDHealthEvolution, the brainchild of Kelly Traver, MD, a Stanford-trained, board certified internist who also happens to be an IFTF Board Member and a friend to the Health Horizons Program. Please visit the website to learn more about how MDHealthEvolution "works seamlessly within corporations, health care facilities, health insurance companies, and health and fitness centers to deliver health promotion and disease prevention in a way that is effective and affordable."