Institute For The Future

A new health social network comes online

The entertainment industry bible, Variety, announced yesterday that two Hollywood execs are launching a health and wellness website to help people improve their lives. PeopleJam, which is slated to go live in September, is backed by former AOL Time Warner exec Robert Pittman and TiVo chief exec Tom Rogers. It will provide opportunities for people to share life experiences and goals, and will feature original video programming from a variety of experts. PeopleJam plans to syndicate its video content to other websites, including YouTube, and to make it available for mobile devices.