Institute For The Future

What is the Relationship Economy?

Today, IFTF Research Affiliate, Jerry Michalski came to IFTF to share about his work on the Relationship Economy. 

The next social and industrial order has more to do with abundance and trust than with scarcity and stickiness.  The key assets are trusted relationships.

The relationship economy is distinct from the information economy, knowledge economy, and attention economy and here are the major forces that are driving it, according to Jerry:

See the overview of his thesis in this Prezi.  Jump forward to his conclusion?:  "We're re-integrating commerce and society.  It'll be great...and painful."