Future Now
The IFTF Blog
Industry Compass 2.0: Health Artifacts from the Future
What will tomorrow bring?
Produced in collaboration with Deloitte LLP’s Health Sciences & Government Practice and Institute for the Future’s (IFTF) Health Horizons Program, the Industry Compass 2.0 is a visual guide designed to help you thinkabout, plan for and navigate the future in an engaging and constructive way.The major elements of the Industry Compass 2.0 map – Drivers, Impact Zones,Trends, Signals, Hurdles, and Landmarks – provide a framework for discussions about how the elements might interact and how your organization might respond to or even co-create the future.
We have recently posted the artifacts from the future that were developed to help visualize the trends, drivers, implications and choices from the perspective of the various stakeholders. As many of you know, IFTF’s Artifacts from the future are aset of plausible internally consistent scenarios of the future represented as objects or services found in everyday life in 5-10 years.
Click on the link below to see how the future might play out in six key strategic areas facing health and health care:
- Powerful Brands: The convergence of health and entertainment evolves into a new market category that creates novel opportunities for consumer electronics, retail, travel and the media industries.
- Emerging Global Competition: The growth of health tourism continues, as options expand andmore individuals decide to obtain care in high-quality, accredited facilities around the world.
- Health Care System Breakdown: Stakeholders, particularly providers, face new cost and efficiency pressures as the health care system continues to show signs of breaking down.
- Information Ownership: As individuals gain more control of and electronic access totheir personal health data, their ability to share this information will grow.
- Universal Quality Concerns: Reference pricing, reimbursements tied to quality and performance,government mandates, and consumer demand indicate the need for greater transparency about outcomes.
- Mass Personalization: Personalized health information and individualized risk assessments come to the masses.
See the Industry Compass 2.0: Health Artifacts from the Future here.