Future Now
The IFTF Blog
Ferdinando Buscema is IFTF's New Magician in Residence
Institute For The Future’s first ever “Magician-in-Residence” will inject even more wonder into Futures Thinking
Photo by Paolo Poce.
Institute for the Future (IFTF) has partnered with magic experience designer, author, and organizational consultant Ferdinando Buscema as IFTF’s first ever “Magician-in-Residence.” Buscema and IFTF will co-develop events, corporate workshops, and research at the intersection of technology, organizational strategy, and magic to spark the imagination.
For decades, IFTF has used strategic foresight to instill a sense of awe and hope that inspires audiences to make their desired future a reality. Based in Milan, Italy, Buscema takes a similar approach for his work with senior leaders at global companies and organizations like Ferrari, PwC, Zara, Lehigh University, and CERN.
“Magic provides audiences an opportunity to playfully challenge the very notion of what's possible, fueling curiosity, and renewing people’s sense of wonder about the world,” says Buscema, an internationally-acclaimed conjurer and sleight-of-hand artist who performs regularly at the prestigious Magic Castle in Hollywood.
IFTF will meld its time-tested methodologies for futures thinking with Buscema’s magic experience design to help organizations and the public think systematically about the future in astonishing new ways and, ultimately, make better decisions in the present.
For more on Ferdinando Buscema, please visit his website: http://www.ferdinando.biz