Institute For The Future

Health Brands

What? The convergence of health and entertainment evolves into anew market category that creates novel opportunities for consumer electronics,retail, travel, and the media industries. New and well-established brands position themselves toward health as consumers look for an explicit link between market offerings and their personal health.

So What? What brands emerge around entertainment and health? Will these brands extend their offerings into traditional health and health care? Will new information authorities arise out of these brands? How will efficacy and health outcomes be measured? Will metrics matter?