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Fast Company profiles BoingBoing.net
Our friends over at BoingBoing.net, including IFTF Research Director David Pescovitz, are profiled in the November issue of Fast Company in the feature "The Wild, Wacky, and Profitable World of BoingBoing.net." BoingBoing bills itself as a "gallery of wonderful things," and the editors pride themselves on creating content that's smart, interesting, and doesn't pander to ad dollars or trends. This authenticity makes David a perfect fit at IFTF, especially in our Technology Horizons program. David's network spreads across the Internet, enabling him to bring the latest innovators and signals to his technology research, which can be seen in his recent work on the Future of Robotics.
The profile traces BoingBoing's roots from its humble beginnings as a print zine to becoming one of the most popular blogs on the web today. Its editors, Mark Frauenfelder, Cory Doctorow, David Pescovitz, and Xeni Jardin, are spread across the globe and have their own projects on the side, enabling them to constantly update BoingBoing with the latest interesting things they've come across. Each of the editors aims to produce a blog they themselves would read, says David, "We've never thought, Who is our demographic and are we reaching our demographic? I think it would be a mistake for us to do that. Anything that we do, first and foremost, is to please ourselves."
Like BoingBoing, IFTF is committed to producing content that objectively forecasts future trends we see happening today, whether positive or negative, and has been for over 40 years. BoingBoing has maintained steady popularity over the past five years, even as the blogosphere has changed dramatically, by sticking to their core values. BoingBoing's staying power can be attributed to its editors, who aren't focused on creating a blog empire, or on dollar amounts at all.
Read the full article "Inside the Wild, Wacky, and Profitable World of BoingBoing.net"