Institute For The Future

Artifact from the Future: Apples Awake

Pharmaceuticals escape the pharmacy and find their way into fruitbaskets and veggie bins—all part of a long-term “normalization” of drugs. Labels target social needs and desires. Peer pressure? Have a ciga-uh-apple.

 

This Artifact from the Future is a snapshot of what might emerge if forecasts about the future materialize. It was developed as part of our Ten Year Forecast's 2006 Map of the Decade. Like all IFTF’s Artifacts from the Future, this image offers insights into future everyday lives and is intended to give you an immersive look at a possible future change.